If you prefer, you can view this email in your browser. List or have previously licensed typefaces from the Commercial Type You have been sent this email because you have signed up for our mailing The complete collection of 38 styles starts at $600.Īdditionally, the three display families may be licensed together Druk Text Wide, on the other hand, appears quite wide and heavy in comparison to a typical text typeface, but the family is considerably narrower and lighter than Druk Wide. In addition to the change in proportion and tracking, terminals on characters like a, e, and s have been opened up to maintain legibility at small sizes, and small details and punctuation have been exaggerated for clarity. Though Druk Text has a decidedly condensed proportion, and feels extremely narrow at small sizes, the family is much wider and sets much looser than Druk. ➔ Click here to see more on Druk Text Wide Druk Text Wide can also be used sparingly for short blocks of text, but it is primarily intended for display use at small sizes, maintaining its legibility all the way down to 6pt and below. Unable to think of a contemporary typeface able to do this job as capably, he was inspired to adapt Druk Wide for small sizes.
While studying catalogs designed by Willem Sandberg for the Stedelijk Museum, Berton Hasebe noticed frequent use of small sizes of Annonce Grotesk, a very wide and bold sans serif, for running feet, headers within text, and other small navigational elements.
#Druk typeface license#
Druk Text also works for short blocks of text, maintaining excellent legibility all the way down to 6pt.Ī family license starts at $200. Druk Text and Druk Text Wide are useful for the small display typography that gives structure and texture to a page without requiring dramatic changes in scale.ĭruk Text and Druk Text Wide are available for use on the desktop, for self-hosted web use, and for embedding in mobile apps.ĭruk Text is ideal for section titles, running heads and running feet, labeling on maps, and thanks to its tabular figures, it can even be used for tables, charts, and infographics. The result was Druk Cyrillic, which went on to play a major role in many of their iconic covers.Commercial Type is delighted to announce the release of two additional families in the Druk collection. After using a staple diet of Neue Haas Grotesk and Publico for two years, they wanted to add a typeface that would look both exciting and distinctive in and of itself. Berton Hasebe created Druk Cyrillic for Richard Turley at Bloomberg Businessweek, adapting the attitude and roughness of these old condensed sans serifs for contemporary use. These later became a staple of sixties headline typography in magazines such as Twen, the German style magazine art directed by the legendary Willy Fleckhaus in the 1960s, which is still an enduring influence on editorial design to this day. Often flat-sided, these Continental condensed sans serifs allow very tight setting, which was popular for headlines. Some of the most interesting examples were found in Germany and Switzerland. The first condensed forms, found in the 1830s in Britain, quickly spread all across Europe. The sans serif letterform of the 19th century evolved in many different ways by the end of the century. Its three widths can be mixed together for bold and expressive typographic treatments, and its text versions allow for use at very small sizes, giving structure and visual interest to typography at all scales. Its initial use as a companion to Neue Haas Grotesk demonstrates that it works equally well with any number of other sans serifs, including Atlas, Graphik and Marr Sans. Druk is conceived to offer new possibilities to graphic designers that other typefaces can’t. Berton Hasebe, the designer, wanted to avoid the compromises of forcing the typeface away from its essence for more general-purpose usage. Druk was consciously designed without a normal width, nor lighter than medium weights.
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